The real cost of driving

In my 21 years of selling cars, it still amazes me how many people buy based on "incentives" alone. I had one lady walk out because "she got a bigger discount" on her last purchase. I showed her the old bill of sale, where even though the discount she got was bigger - the price she paid was actually higher 8 years ago. Another customer, said no to a $12,000 discount off the MSRP of a new truck - because he could not have 0% financing. As I see it, the cost of driving a vehicle is made up of:

1. The price you pay to buy it.
2. The cost of financing your purchase.
3. The gas you put in it.
4. The maintenance to keep it running.
5. The repairs out of waranty.
6. The above figures are then off set by the amount you get for your vehicle when you are finished with it.

By focusing only on the "incentives" could cost you more. A huge incentive to get you to buy something, might be offset by poor re-sale value down the road. If you pay $20 per month more for one vehicle or another, this might be offset by better fuel economy. A higher monthly payment, might be offset by a higher trade in value down the road.

By all means, do your research. But remember it is the vehicle that will be in your driveway for next few years. Don't settle for something, simply because the incentive is slightly better than offered on another vehicle.

Great time to get a sports car

Timing is everything. When new products are released you tend to pay a premium if you want to be the first owner. However, if you are willing to wait a little while...great deals can be found. Similarly, the price of sports cars is at a premium in the spring time. Now that the leaves have started to change colours, there are not as many days left to enjoy driving with the top down. The time is right to take advantage of some end of the season savings on sports cars. Here at Ed Learn Ford Lincoln, we have 6 Mustangs on our used car lot. This includes 2010 V6 convertible; 2010 GT convertible; 2009 Roush RTC modified Mustang GT; 2008 GT coupe; 2008 V6 coupe & 2006 GT coupe with Super Charger. In addition, we have a 2008 Mazda Miata GT convertible. We have a 2006 Porsche 911 Carrera S with only 27,500 km! Finally a Porsche Boxster. The time is right...contact us today for all of your sports car needs 905-684-8791 or toll-free 1-877-218-4048.

Good time to be in the car market

October is a good time to be in the market for a vehicle. There are so many choices and so many great deals available. Most manufacturer's are looking to clear out any remaining 2010 models. Plus, the new model year is under way. As many people have been buying new vehicles, it increases the number of available used vehicles (local trade ins & lease returns). So, the selection is great.
This year, Ford is the top selling automotive manufacturer in Canada. Ford vehicles are rated highest in quality among non-luxury vehicles. Ford has a very impressive safety record. Plus, Ford has been introducing many smart technology features including SYNC & My Ford Touch.
Here at Ed Learn Ford Lincoln Ltd. we are the top volume Ford store in our region. Management has pledged to "never lose a deal over price". We will match the ads from other Ontario Ford stores.
This month, to make it even easier to get into a new vehicle here are a few of the available offers:

1. No extra charge Winter Safety Package when you purchase or lease a new Fiesta, Focus, Fusion or Escape.
2. 0% apr Purchase Financing is available on new 2011 Focus (except S), Fusion (excluding S & Hybrid), Taurus (except SE), Edge (except SE), Escape (except manual transmission), Flex (except SE).
3. Recycle Your Ride rebates up to $3,000 depending on the new vehicle selected.
4. Costco member $1,000 rebate towards the purchase of most new Ford vehicles
5. Loyalty offers
6. No security deposits required on new leases
7. Ford Credit Cash
8. Delivery Allowance discounts

Please contact us today for complete details of the above mentioned programs. Many of these may be combined.

Our new and used vehicles are posted on-line at www.edlearnford.com

Call us today 905-684-8791 or toll-free 1-877-218-4048

The return of 0%

Good news, for all of you who have been waiting for the return of 0% purchase financing...it's back! Ford has begun the month by announcing the return of 0% apr purchase financing. This is not a gimmick to clear out the old stuff that nobody wanted, this is on the new just released 2011 models! Many of the new 2011 Ford & Lincoln vehicles are eligible for this great purchase rate, including most of the 2011 Focus, Fusion, Taurus, Edge, Edge, Escape and more! It is a great time to be in the market. Contact us today for all of your automotive needs 905-684-8791 or toll-free 1-877-218-4048.

Wondering what customers are thinking

I have been part of the sales team here at Ed Learn Ford Lincoln since 1989. Over the years I have met a lot of interesting people. They have bought many vehicles from me. I appreciate and value my customers. I want to be of service to them.
Today, the people that I am wondering about are the ones who make a career of car shopping. They never buy, but they will come in several times. They will send in e-mail requests for more and more information. Then when I talk to some of the other sales people, I find they have been talking to the same people. A recent customer came in with not less than 25 newspaper ads for a variety of vehicles. Plus, he also had a folder of reviews he printed off the internet. Obviously he had spent many hours doing research into his car purchase. I have no problem with people wanting to make the right decision...Here was my issue - he did not fit in the cars he was asking about! He was doing all of this research on sub-compact cars and he is too big to fit. No matter how attractive the price, payments & fuel economy - there was no way he could get in the car...Why would he not listen to me and at least look at & consider a more appropriately sized vehicle?

Saturday Service

Here at Ed Learn Ford Lincoln we are known as one of the top volume Ford stores in Ontario. We also have an award winning Service Department. For your convenience, our Fast Lane is even open on Saturday! You never need an appointment for the basic maintenance needs of your vehicle. It is first come, first served while you wait service for oil changes, tires, alignment, brakes, shocks & struts. So, give us a try this coming Saturday morning...we open at 8:00 am and go until 2:00 pm. Our guys are trained to service all makes and models.

Not afraid to carry different vehicles

Here at Ed Learn Ford Lincoln, we are not afraid to carry a variety of used vehicles. We do not limit ourselves to simply older less expensive versions of our new vehicle inventory. Right now, we have a stretch limo; a Porsche 911 Carrera S; Hummer H2; Can AM Spyder; Honda Accord and Jeep Liberty to name a few. Plus, we carry a good selection of the Ford line-up. We want to be your automotive retailer. If you want it, we can get it. Contact us today for all of your automotive needs 905-684-8791 or toll-free 1-877-218-4048. We can also be reached by e-mail

Last of the 2010 models

The Ford Employee pricing event has been a huge success. So much so that we have almost sold out of the 2010 models. As of yesterday, we only had 30 vehicles left of the 2010 model year. While these vehicles last, you pay what we pay. Plus, there are additional model year end discounts, which may be combined with Loyalty rebates, Recycle Your Ride rebates and even Costco member rebates. If a new vehicle is on your mind, now is the time to act. Take advantage of the huge savings, before they are all gone. Contact us for complete program details 905-684-8791 or toll-free 1-877-218-4048.

Programs may be combined!

Good news! This month, Ford allows customers to combine several programs and incentives on the same vehicle. Until the end of September, Ford is offering Ford Employee pricing where "You Pay What We Pay"! Plus, many of our vehicles also have extra discounts called "Delivery Allowances", these go up to $5,250 on a 2010 F150!! Plus, if you finance or lease your new vehicle through Ford Credit, there is Ford Credit Cash worth up to $1,500!!! Plus, if you have been a Costco Member since August 31st, you can get a further $1,000 rebate off the purchase price of most new Ford & Lincoln vehicles!!!! If that wasn't enough, Recycle Your Ride is still in effect which pays out $1,000 to $3,000 depending on which new vehicle you buy. (To qualify for Recycle Your Ride you must have a vehicle that is model year 2003 or older, that is in running condition that has been owned, plated and insured by you for at least 6 months). The available savings are tremendous. It really is a great time to be in the market for a vehicle. Contact us today for all of your automotive needs 905-684-8791 or toll-free 1-877-218-4048.

Ford has extended the Employee Pricing

Good news! Ford has extended the very popular Ford Employee Pricing program until the end of September 2010! Plus, these great prices may be combined with model year end discounts, Ford Credit Cash & Loyalty rebates. This month, they have also brought back the Costco members rebate. A great time to get a new vehicle. Contact us today for complete details.

Our New Blog

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