November deals

Here at Ed Learn Ford Lincoln in St. Catharines ON, we are looking to clear out all of our remaining 2011 models. This is a great opportunity for you to save money on your new vehicle purchases. We have lots of new 2011 F-Series on our lot, available with some big discounts. When customers bring in ads from other Ford stores including Eastgate Ford in Hamilton, Discovery Ford in Burlington or even East-Court in Toronto we are willing to match their ads. If you bring us an ad from Canada's largest volume Ford store Yonge-Steeles Ford Lincoln Sales Ltd. we will even match their ad. So, there really is no need to fight the grid-lock of Toronto traffic to buy your next vehicle. We invite you to make the scenic easy drive down the QEW to the Garden City, St. Catharines. Just like going to the country for the freshest eggs. Come to Ed Learn Ford Lincoln in St. Catharines where you will meet the friendliest sales staff in the industry. We are located on Ontario Street, next to Performance Mercedes and across the street from Brian Cullen Chevrolet.

This month, some of the programs and incentives you might want to take advantage of include:

1. Recycle Your Ride worth up to $3,000 towards a new vehicle.


2. Delivery Allowances up to $10,000


3. Costco member rebates worth $1,000 on select new models


4. 0% apr purchase financing on select vehicles


5. Winter safety package at no extra charge on select models. This includes winter rims, winter tires and tire pressure monitor.

Contact us today for complete program and incentive deals.

Locking in the deal

We are almost at the end of the month. In the auto industry, this is a time of uncertainty. We always know that some programs and incentives will be ending. However, we do not know which programs and incentives will be ending.
There is good news. Here at Ed Learn Ford Lincoln, you can factory order you new vehicle and lock in the current programs. This allows you to get exactly what you want, without paying for options just because they are on the vehicle in stock. Plus, locking in today's programs and incentives means you get the best deal of when you place the order or when you take delivery.
Right now, Ford is offering some vehicles with 0% apr purchase financing for up to 72 months. Perhaps because you have a couple months left on your lease you do not want to buy now. A factory order would allow you to lock in 0%. That way, you would not have to worry about what might be in place when your lease comes due.
Contact us today to discuss your lease end options 905-684-8791 or toll-free 1-877-218-4048

Value for the dollar

A new 2011 Ford Focus SE represents very good value for your car shopping dollar. Yes, the car is being re-designed and the 2012 will be on the market within a couple of months. However, this will always be the case. There will always be another vehicle, another gadget another "must have" coming to market soon.

While quantities last, the new 2011 Ford Focus SE comes with such standard equipment as:

• air conditioning


• power windows & power door locks


• power heated outside mirrors


• AM/FM/CD with audio line in


• 6 month pre-paid subscription to SIRIUS satellite radio


• remote keyless entry


• ABS


• electronit stability control


• 6 air bags

Plus, Ford is offering many options at no extra charge:

• Sport Appearance package - regular price $600


• Heated front seats - regular price $200


• Driver's Group - regular price $300

Plus, you may even finance your purchase for 72 months without any interest charges!

No money down, and monthly payments of $330 taxes included for a new car with all the listed equipment, full warranty, road side assistance, road hazard tire warranty and protection against vehicle theft. How can you go wrong?

Contact us today to schedule your test drive 905-684-8791 or toll-free 1-877-218-4048

FAST LANE Service

Ed Learn Ford Lincoln was one of the first Ford stores in Canada to get the Fast Lane. For over a decade we have been maintaining the vehicles of Niagara. Why should you choose our Fast Lane?

1. We check for manufacturer recalls and programs.


2. We clean windshields, windows and vacuum.


3. No appointment necessary.


4. Service all makes and models.


5. Quick, friendly service


6. All work is guaranteed


7. Convenient location

We are open Saturday. We want to take care of your car. Be sure to check out the Ed Learn Ford Lincoln http://www.edlearnford.com/ website for money saving coupons.

Winter car shopping

This month has been rather cold. We have had more snow than usual. Believe it or not, this is a very good time to go car shopping. Any car can look great when the sun is shining on it in the middle of July. Any car can drive beautifully on dry pavement. However, this is Canada and we do get winter each and every year. Car shopping in January lets you see how well the heater works, how well the wipers work, how well the defrost works. You get to experience driving in adverse conditions. In other words, you find out what you really need to know.
Also at this time of year, the car companies tend to have some pretty good deals. Right now for example, many of our new Ford & Lincoln vehicles are available with 0% apr purchase financing. The new 2011 Ford Focus SE is available with no extra charge heated seats, no extra charge drivers group, no extra charge Sport Appearance package and 72 months of 0% apr purchase financing! You can get a brand new, nicely equipped car with full warranty for about $325 per month taxes included, without any down payment! Contact us today for all of your automotive needs 905-684-8791 or toll-free 1-877-218-4048

The real cost of driving

In my 21 years of selling cars, it still amazes me how many people buy based on "incentives" alone. I had one lady walk out because "she got a bigger discount" on her last purchase. I showed her the old bill of sale, where even though the discount she got was bigger - the price she paid was actually higher 8 years ago. Another customer, said no to a $12,000 discount off the MSRP of a new truck - because he could not have 0% financing. As I see it, the cost of driving a vehicle is made up of:

1. The price you pay to buy it.
2. The cost of financing your purchase.
3. The gas you put in it.
4. The maintenance to keep it running.
5. The repairs out of waranty.
6. The above figures are then off set by the amount you get for your vehicle when you are finished with it.

By focusing only on the "incentives" could cost you more. A huge incentive to get you to buy something, might be offset by poor re-sale value down the road. If you pay $20 per month more for one vehicle or another, this might be offset by better fuel economy. A higher monthly payment, might be offset by a higher trade in value down the road.

By all means, do your research. But remember it is the vehicle that will be in your driveway for next few years. Don't settle for something, simply because the incentive is slightly better than offered on another vehicle.

Great time to get a sports car

Timing is everything. When new products are released you tend to pay a premium if you want to be the first owner. However, if you are willing to wait a little while...great deals can be found. Similarly, the price of sports cars is at a premium in the spring time. Now that the leaves have started to change colours, there are not as many days left to enjoy driving with the top down. The time is right to take advantage of some end of the season savings on sports cars. Here at Ed Learn Ford Lincoln, we have 6 Mustangs on our used car lot. This includes 2010 V6 convertible; 2010 GT convertible; 2009 Roush RTC modified Mustang GT; 2008 GT coupe; 2008 V6 coupe & 2006 GT coupe with Super Charger. In addition, we have a 2008 Mazda Miata GT convertible. We have a 2006 Porsche 911 Carrera S with only 27,500 km! Finally a Porsche Boxster. The time is right...contact us today for all of your sports car needs 905-684-8791 or toll-free 1-877-218-4048.